The landscape has changed.
Think differently.
Higher Education is in a period of disruption. Name, Image, and Likeness has transformed college sports and put pressure on budgets. Rising skepticism of the return on investment of a 4-year degree and growth of viable alternatives. A new generation with different demands and more options than ever.
All of this has put an unprecedented amount of budget pressure on collegiate institutions. But with Federal and State funding declining or under threat and donor fatigue on the rise, institutions and their athletic departments need to rethink how they generate enough revenue to achieve their missions going forward.
We'll help you take a more proactive and innovative approach to revenue generation that gets results.
Corporate Partnerships
Valuable synergies exist between corporations and collegiate institutions that have yet to be exploited. We help you leverage them to drive more revenue and create a competitive advantage.
Corporate Partnerships have been a tried and true growth strategy for centuries, yet its one that has gone largely untapped by colleges and universities. Companies are willing to spend a lot to attract customers -- almost 10x the total donations to collegiate institutions -- and you have trusted relationships with large bases of consumers they desire (e.g., students, alumni, fans). The key is to select the right partners and design the partnerships to create mutually beneficial scenarios where all parties win.
We'll help you build and run the right win-win-win partnerships that will positively enrich the experience of your students/alumni, generate new revenue plus brand value for the institution, and help your corporate partners meet their business objectives.
$61.5 Billion
Total FY24 Donations to U.S. Colleges and Universities, +3.9% vLY
$551.9 Billion
Total FY24 Corporate Marketing Spend in the U.S., +11% vLY
To attract new money, sometimes you need to create new assets of value. We help you develop and market new assets that are aligned to your mission, but designed to drive revenue.
Value Creation
To increase revenue, you need to incentivize current donors to give more money, new donors to give some money, and the public to add on top. The key to doing so is to create value-added benefits, products, and services desired by these audiences. But how?
You have to think outside the box, which is where we come in. Based on your own capabilities and assets, we'll help you develop new ideas and implement them to drive larger revenue and create a competitive advantage in recruiting/retention.