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Time to take control

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Forces have created a new reality in collegiate sports.  We help you thrive in it.

New realities create new opportunities.    We help you seize them.

Student-Athletes

OPTIMIZE.  Now you can earn money from NIL, but the wrong business decisions could turn your dream into a nightmare and waste your time.
We'll help you optimize your NIL opportunity to achieve your long-term personal and career goals -- authentically and efficiently. 

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Athletic Departments

COMPETE.  NIL has made the battle to attract and retain the best talent more intense -- and more expensive -- than ever before.  
We'll help transform your NIL Program into a competitive advantage that drives revenue and a higher return on investment.

Football Players Competing

Companies

DRIVE VALUE.  The NIL market is volatile, but the opportunity is real.  How do you engage the right way to drive the right business outcomes? 
We'll help you build and execute the right NIL strategy to move your business forward and minimize risk

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Our Thinking & Resources

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Taxes for NIL 

If you're earning money through NIL, your taxes just got more complicated. Get a better understanding of your new tax reality and how to come out ahead.

Artificial Intelligence Circuit

Key Skills for the AI Era

The NIL experience should be more than an income-generator -- it should be a skill-builder, too.   The most critical ones for the AI era might surprise you.

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Athletes in Business

Athletes leveraging their athletic opportunities to pursue business careers isn't new -- it's just not celebrated enough.  Get some guidance from those who've done it.

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